The traditional manufacturing industry is the base of the modern industrial system. China's traditional industry has a large volume, accounting for more than 80% of the manufacturing industry. The transformation and upgrading of traditional industries is not only related to the overall construction of modern industrial system, but also deeply changes the life of every ordinary person. Promoting the transformation and upgrading of traditional industries is not a simple exit as a "low-end industry", but to fully grasp the historic opportunities brought about by the new round of scientific and technological revolution and industrial transformation, and release potential and new colors in the intelligent, green, and integrated.

In the busy sewing workshop, the "digital brain" is methodically directing all production links; in the lively e-commerce studio, the explosions are sold to "out of stock"; in the busy clothing market, emerging brands stand out... In Changshu, Jiangsu, such scenes happen every day.

More than 4000 textile and garment enterprises and 35 professional trading markets-the huge volume is Changshu's advantage, which also means that it is more difficult to transform and upgrade in the face of the impact of e-commerce, fast fashion and flexible production. Changshu textile and garment industry how to upgrade the road? A few days ago, the reporter conducted a survey.

Smart Change Number Turn, Install "Digital Brain" into Workshop 」

Not long ago, Jiangsu Jinchen Garment Co., Ltd. received an order to make 60000 pieces of clothes in 10 days. In just one week, the product was delivered to the customer.

"In the past, we certainly couldn't make it out in such a short time. 」 Lin Guoshi, head of Jinchen's garment business department, explained that for every new garment, the assembly line has to be re-run, and the smooth operation of the production line usually takes a week. Therefore, many garment enterprises are unable to receive large orders with particularly high timeliness requirements.

In the production workshop, the intelligent production hanging transmission system grabs the "parts" that make up the clothing, such as cuffs, collars, and front plackets, and sends them to the workers in all positions accurately. At the top of each station, a tablet computer is installed, and the numbers on the screen are constantly beating. The workers' operations such as smoothing clothes, removing stitches, and stepping on the sewing machine are recognized and recorded in real time by the "needle smart" system in the computer.

It is this intelligent production collaboration system that equips the workshop with a "digital brain" that makes Jinchen garment-making capable of rapid response. "Producing a complex piece of clothing may require 200 or 300 processes. By applying artificial intelligence technology to garment production and manufacturing, all links such as tailoring, sewing, quality inspection, and post-finishing are driven by the system to "do it all by one hand" to achieve efficient collaboration among various departments and links in the factory. 」 Dr. Liu Ke, co-founder and chief product officer of "needle smart" and one of the developers of Fanliu Technology, told reporters.

In clothing design, the "digital brain" also shows its talents.

Suzhou Raboni Clothing Co., Ltd. is a large garment enterprise in Changshu, which produces tens of millions of garments every year and designs more than 3000 garments. Chen Kaien, chairman of Rabboni, said that according to the traditional practice, designing a garment requires the cooperation of more than a dozen departments through multiple links such as drawing a design draft, 2D printing, material preparation, proofing and sample modification. The sample garment produced has a slight deviation and has to go through the process again, which takes at least half a month.

Today, thanks to a 3D digital service platform for the clothing industry called "Style3D", designing clothes has become as simple as building blocks. The designer opened the software, extracted the "parts" of the clothes from the database, moved the mouse, spliced them repeatedly, and then carefully modified the details. In less than half an hour, a 3D sample garment appeared on the screen. If you need to modify, click the mouse to complete.

Nowadays, with the help of digital technology, the traditional labor-intensive industry of textile and clothing is becoming more and more "scientific and technological". Yu Zhe, chief of the industrial policy section of Changshu Municipal Bureau of industry and information technology, said that in the past three years, more than 700 textile and garment enterprises in Changshu have carried out digital transformation, with a cumulative investment of more than 2 billion yuan. The average labor productivity of enterprises has increased by 35% and the product manufacturing cycle has been shortened by 19%.

Transforming the e-commerce track to create another 100 billion-level market

The clothing city located in the urban area was once the most prosperous area in Changshu. In recent years, many people feel that this area is not as lively as before. Is the clothing city silent?

"Of course not. In 2022, Changshu Clothing City will complete a market turnover of more than 142.1 billion yuan. At the same time, another 100 billion-level market is also rising rapidly. 」 Changshu Electronic Commerce Association Secretary-General Liu Ya said.

Now in Changshu, a large-scale clothing "online market" is "cloud" debut, 2022, Changshu clothing online trading volume of more than 100 billion yuan.

"Sisters, this sunscreen suit is the latest style this year. The fabric is added with many technological elements, which can effectively block ultraviolet rays, and it is especially cool to wear..." Entering the Nine Source Digital Fashion Base of the Clothing City Comprehensive Market, the live broadcast rooms are very lively. Outside the studio, the warehouse keeper pushed the car to shuttle around the base, sweeping and packing pieces of clothes and sending them to various places.

Wei Hui, deputy general manager of Changshu Clothing City Comprehensive Market, told reporters that this was once a large hardware market with a construction area of nearly 60000 square meters, and now it has become a digital live broadcast base. Over the past few years, it has gathered nearly 100 merchants, institutions and enterprises, covering platforms such as Douyin, Taobao, Pinduoduo and Kuaishou.

In the live broadcast room of the flower concept flagship store on the second floor of the base, anchor Guo Yajun is promoting a yellow cotton five-point sleeve shirt, which is the store's latest "explosion", selling tens of thousands of pieces a month.

Taking a fancy to the strong textile and garment industry foundation, Guo Yajun and her husband came to Changshu in 2014 to start an e-commerce business. Guo Yajun told reporters that the transformation and upgrading of Changshu's textile and garment industry has been accelerating, bringing new opportunities to the development of e-commerce.

"In order to meet the personalized and precise needs of the e-commerce era, many factories have the ability of 'small single quick return. 」 Guo Yajun said that they have established cooperative relations with more than a dozen local clothing factories, and can coordinate with the factories according to the presale situation of the online store and respond quickly. Now, the flagship store can sell hundreds of thousands of sets of various types of clothing every year.

From the traditional clothing wholesale market to the national live e-commerce highland, by the end of 2022, Changshu Clothing City had 25 live merchants with sales exceeding 100 million yuan and 235 with sales exceeding 20 million yuan. In Changshu, the live broadcast format is fully integrated with the market, brand, logistics, talent, supply chain, traditional e-commerce, etc.